We’re proud to announce the launch of the Zero2Beta project with SpinBits:

Zero2Beta is an experiment on intense design and development of a useful web application from concept to launch in a couple of days, and release it to the public.

With the agile development platforms like Rails and back-to-basics approach to applications, the time to design, develop and launch an application has become impressively short. Zero2Beta is a collaboration effort between Spinbits and CloudAppers, with the purpose of pushing ourselves to create from scratch in a couple of days. Read more »

This is the 3rd part of Social Media 101 Series.

Although you might not realize it, but your consumers and clients are already part of the Social Media phenomenon (as evident from the last part), and it’s already changing your business even without you knowing that.

BrandTags is a perfect example of social media power on a brand image, it’s an approximation of the collective brand perception, just pick a brand and take a look at what people feel about it and there you have it…

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This is the 2nd part of Social Media 101 Series.

Because of its roots in the inbred human behavior and the recent empowerment made possible the web 2.0 tools and services, Social media is a fundamental shift in the way we communicate.

Universal McCann, a division of the Interpublic Group did a global study of how Social Media is challenging traditional media and came up with very interesting findings:

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This is the 1st part of Social Media 101 Series.

Social media is a web-enbaled social platform, a world built on ideas such as participation, openness, conversation, community and connectedness. A world where people are linking up with each other in various ways…
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Since we’re working in the Social Media space, we’re being asked all kinds of questions about Social media, by partners, clients and people who are interested to know what we’re doing.

Some of those questions we know the answers to and others we (as part of the industry) are still trying to figure them out.

We decided it would be a good idea to put the questions/issues and their answers here on the blog to help everyone quickly get educated, and provide them with proper info and details to pass around to their colleagues, bosses or clients.
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Every business should have certain guidelines that decide which gigs to take and which to turn down, our 5 simple rules for that are (in the particular order):

1- Will it be fun?
2- Is it something new and innovative?
3- Will it bring good income?
4- Will it bring us closer to our goals?
5- Do we feel good about our client?

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Judging by our name “CloudAppers”, you can figure out that we are firm believers in the Cloud power, and it makes perfect sense to use as many web-based tools as we could to provide our services, build our projects, products and handle our internal processes.

Here’s the list of apps and services that make the experience of running our business a breeze:

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Since the soft launch of CloudAppers, a lot has happened that steered the company in a direction different from the one intended at the beginning.

As a result of Market research, clients feedback and the influence of current partners, CloudAppers decided to become more focused on providing Social Media strategies for the web, combining web technologies, new media, and innovative ideas to create really cool stuff for clients.

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I’m proud to announce that CloudAppers is officially a registered company in Dubai Media City as “CloudAppers FZ-LLC”, our office is located at Dubai Media City, Al Thuraya 2 Building, 6th floor, Office #5.

Everything is in place for CloudAppers to transition from solo venture into a full-blown business, stay tuned for accelerating development during the next few months.

It’s been 2 months now since the soft launch of CloudAppers, and I haven’t posted since then, and the reason as you might expect is that I’ve been extremely busy with getting this business up and running, so to speak. And whatever free time I have left, I’m spending it on my blog Technozzle and Twitter.

As for updates on CloudAppers, things couldn’t have been any better.
Even though CloudAppers isn’t actually seeking work, I’m barely keeping up with the demand from clients referred to me through my friends and contacts.

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